Juan Tain Varela, a native of Cáceres in Spain's Extremadura region, came to appreciate the natural beauty of the area where he grew up near the Tagus, the longest river on the Iberian Peninsula, and where he spent most of his childhood. In 2007, he received his Spanish high school certificate (Bachillerato), and he intended to continue his education at the University of Extremadura. His intentions, however, were thwarted that summer when his father's company moved him to their forest and paper processing facilities in the Brazilian state of Maranho.
Varela had the chance to acquire best practices in industrial engineering throughout the course of the following two years while working in one of the main pulp and paper production locations in Brazil. In addition, he enrolled in general education and engineering courses at the Universidade Estadual do Maranho, a state institution with its headquarters in So Luis, the state capital. While enrolled in financial courses, he developed an early interest in them and had his first exposure to the possibilities of internet-based and digital marketing activities while enrolled in those courses.
He worked as an intern for the firm where his father works during the summer of 2007, and he spent most of the time between October 2007 and March 2009 being supervised by a Brazilian-Canadian national who resided in So Luis throughout the rest of the year. During this time period, Varela enrolled in online classes to better his command of the English language. During the spring of 2009, he sought for admission as a transitory student at Florida International University (FIU) in Miami, Florida, and was granted an Academic Student (F-1) Visa for courses to begin in the autumn of that year.
During the summer of 2009, Juan Tain Varela flew to Canada with his mentor on an extended guest visa in order to prepare for his move to Florida to attend Florida International University. He spent over three months at his mentor's apartment in Mississauga, Ontario, which is located near Toronto. During his stay in Canada, he had the chance to learn about the impact of international business regulations on commerce between Canada and South American countries, which was a subject he continued to study when enrolled at Florida International University during the 2009-2010 academic year.
The strong ties that exist between this area, Brazil and other parts of Latin America and the Caribbean, as well as the long-standing ties that exist between Florida and Canada, were seen by Varela when he was living in the thriving international community of South Florida. Despite the fact that Varela did not finish a degree during his studies in Maranho and at FIU, he spent a significant amount of his time outside of the classroom watching the great development of digital marketing chances that occurred throughout the beginning of the decade.